The Value Structure
These Principles Are the Guide to Entrepreneurial Action at Freudenberg
Company founder Carl Johann Freudenberg had already written down the company's basic business principles, the value structure for entrepreneurial action at Freudenberg, and passed them on to his sons. They have been an important component of the company culture ever since.
Six principles – closeness to the customer, innovation, leadership, people, responsibility and a long-term orientation – get right to the heart of this value-based thinking.These principles form the foundation of company activities and are a yardstick and point of reference. In this way, they build a bridge between Freudenberg's successes in the past, present and future.
Creativity, quality, diversity and the capacity to innovate are the cornerstones of Freudenberg's high level of competitiveness. It is based on reliability and responsible action. The company relies on partnerships and long-term relationships with customers and suppliers and on financial stability, documented in a traditionally high equity ratio. Freudenberg sees itself as a company of entrepreneurs, trusts in the excellence of its employees and promotes their personal development.
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